Paranova works with AMFresh to launch new BOOMBITES grape variety in sustainable fibre-based packaging

Paranova has partnered with fresh produce supplier AMFresh to launch around one million packs of its new BOOMBITES grapes in sustainable fibre-based punnets as part of the company’s growing FibreFresh HeatSeal range.

Now available in M&S, Tesco and Ocado stores nationwide, the recyclable FibreFresh HeatSeal Punnet has been developed as an alternative to traditional plastic formats. Combining the performance required for fresh produce with the sustainability benefits of a fibre-based solution, the pack supports retailers and growers looking to reduce plastic without compromising product quality.

Scientifically engineered to help maintain freshness through specialist respiration and transpiration management, the punnet also delivers excellent machinability and compatibility with existing packing lines. This enables customers to adopt paper-based packaging with minimal operational disruption.

Following the widespread introduction of the FibreFresh HeatSeal Punnet in the tomato category, the BOOMBITES launch represents the format’s expansion into grapes, further demonstrating its flexibility across fresh produce applications.

Michael Conway, Chief Commercial Officer at Paranova, said “Producing nearly one million FibreFresh HeatSeal Punnets for the BOOMBITES grape launch is a significant milestone for Paranova and demonstrates how quickly our FibreFresh range is gaining momentum across the fresh produce sector.

This project showcases the versatility of the FibreFresh HeatSeal Punnet and how it can be successfully adapted for new produce categories while delivering the quality, performance and shelf appeal expected by both retailers and consumers. It’s another example of how we’re helping customers make the transition to fibre-based packaging at scale.”