Paranova has supported the launch of Tesco’s new Finest smoked salmon products, working with Farne Salmon to deliver a packaging solution that reflects the quality of the range.
Available in Tesco stores nationwide across four varieties: Cold Brew Coffee; Mesquite, Beech and Oak Wood; Cherry and Alderwood; and Truffle, the range represents a significant step forward in the Tesco smoked salmon range, and the packaging presents a more elevated and differentiated proposition on the shelf.
Paranova’s Pack Positive Centre worked closely with Farne to develop a series of visual concepts to help communicate the quality of new range.
The packaging centres on a board sleeve with a kraft-effect to reflect the authenticity of the product inside. Foil printing further enhances the packs by adding depth and contrast, elevating the overall finish while maintaining a natural look and feel.
The launch builds on Paranova’s longstanding relationship with Farne Salmon, which spans over 20 years. Delivered through close collaboration, the project reflects an ongoing focus on packaging that both supports product innovation and meets customer’s needs.
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