When M&S launched its Red Diamond Strawberry & Creme Sandwich in 2025, it became a widely publicised product and sold more than one million sandwiches in just five weeks, according to M&S.
For this year’s Wimbledon season, the limited-edition product has returned alongside a new Chocolate, Strawberry & Pistachio Creme Sandwich.
For both, Paranova supplied a bespoke RecyclaLite skillet to showcase the sandwiches. Designed for recyclability, the packaging protects their shape, preserves freshness and maintains the layered presentation throughout the supply chain.
Originally developed for the 2025 launch, the packaging solution has now returned for Wimbledon 2026 – proof that some seasonal favourites deserve another serve.
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