Simplifying premium produce packaging: Tesco Finest Passion Fruit

Paranova has supported the launch of Tesco Finest Passion Fruit with a fully paper-based LinerlessLid punnet, a format that pairs a cartonboard punnet with a linerless label acting as both a lid and closure.

The result is a streamlined, fibre-based pack that stands out on shelf. A large printable area across the label allows for bold design and clear product messaging, whilst the kraft board base adds a natural finish. Integrated apertures keep the fruit visible and double as finger holes for easy handling.

Certified as sustainably sourced and recyclable, the design reflects the wider shift towards paper-based packaging in fresh produce, offering an effective alternative to plastic without compromising presentation.

Operationally, the LinerlessLid punnet delivers benefits throughout the supply chain. Compatible with Ravenwood machinery, the solution achieves efficient application speeds during packing.

Now available in stores nationwide, the packaging shows how a simplified structure can reduce material complexity while still meeting the visual and functional demands of a premium retail range.